KREF is a snack made from Khao Ram Fuen, known for its high nutritional value, unique flavor, and fiber content. It’s convenient to eat and makes a great souvenir. The brand has a few key goals :

1. Increase Awareness Through Soft Power: KREF wants to use soft power to make Khao Ram Fuen more well-known outside its local market. By highlighting its unique qualities, KREF hopes to gain recognition both in Thailand and internationally.

2. Support Thai Farmers in Chiang Rai: KREF aims to help farmers in Chiang Rai, Thailand, by sourcing ingredients from them, which will provide a sustainable income and support local agriculture.